The digital age has changed nearly every industry. The way people shop, learn, and even date has been wholly transformed by the internet. This new era requires businesses to adapt and change to stay competitive. Here are eight tips for transforming your business for the digital age:
1) Recognize the Importance of Mobile
All businesses need to recognize the importance of mobile. This entails having a responsive website for mobile devices and ensuring that your offline business is accessible to mobile users as well. For example, rideshare apps like Lyft and Uber require their drivers to have an iPhone or Android device.
It would be best to accept that most consumers are turning to digital wallets as their primary modes of payment. So, if you’re not taking prepaid cards or other modern payment solutions, you’re losing out on a significant number of customers.
2) Create a Mobile-Friendly Website
Having a website is not enough to ensure that your business is compatible with the digital age. Your site needs to be mobile-friendly as well. This doesn’t mean that you need to rebuild your whole site on a mobile framework (unless necessary for your business). However, you should ensure that certain website functions work well on mobile devices.
For example, make sure your “contact us” form is easy to fill out and submit using a smartphone. Some companies even test the responsiveness of their websites before opening them to the public. Many web design companies have this service with quality assurance testing to ensure that your site will look great on all devices.
3) Make Sure Your Content is Readable on All Devices
While you need to make sure that your website is mobile-friendly, you also need to ensure that your content can be read on different devices. For example, if you’re writing an article or blog post, remember that people will want to read it whenever and wherever they are.
This means that everything should be easily readable on any device. If you’re using graphs, charts, or other elements that are not standard on the web, be sure to label them for mobile users. Otherwise, they can confuse users and slow down their reading speed.
4) Take Advantage of Social Media Platforms
Are you using social media? If so, are you using it effectively? The fact is that no one platform works for every business. So while you may be good at using Twitter, do not assume that it’s the best platform for you.
Instead, look at where your current and future customers are spending their time online. If you’re not already on social media, don’t worry about getting started until you’ve done some research and found the platform(s) that will work for you.
5) Offer an App for Mobile Users
If you’re already on social media, consider making an app. Not only will this allow you to reach your customers in a new way, but it can also help you engage with them more deeply. For example, an app could provide location-based information such as promotions and coupons for nearby businesses.
Aside from offering more to customers, you’ll also have more space to provide information on your business. For example, an app can include more detailed company history and contact information than social media profiles.
6) Encourage Feedback from Users
One aspect of the digital age is that it has transformed customer service. Many companies are providing online support instead of phone-based support. This has significantly cut down on wait time for customers and allowed them to give feedback or get help when it’s convenient.
If you’re not providing customer service online already, take a look at your current business model. How can you offer better customer service? What would make your customers happier? You can also incentivize user-generated content by providing prizes or special promotions to loyal customers.
7) View Your Business in the Context of the Overall Market
Now is a perfect time to take a step back and view your business as part of the overall market. Are you considering how new technologies will affect your business? Or are you expecting technology to remain unchanged as it is now?
Remember that this is also known as “the outside perspective.” When leveraging the outside perspective, you can quickly see opportunities for improving products and services based on your customers’ experiences.
8) Be Ready to Adapt
Finally, remember that this is a fluid environment, and you must be ready to adapt. If you fail to keep up with the latest technology, your business will become stale and ultimately fail as a result. For example, remember how popular digital music has replaced physical media such as CDs and record albums.
Don’t be left behind! Take a look at where your industry is going and plan for success by focusing on significant changes and tiny details. This is the best way to harness the power of digital technology and keep your business thriving.